Modern lean-burning, fuel efficient engines create a new set of requirements for spark plugs. NGK Spark Plugs answered the call for a spark plug with lower sparking voltage requirements by developing the V-Power, the only spark plug with a v-groove center electrode on the market today. Why is this important? The v-groove center electrode on a V-Power spark plug forces the spark to the outer edge of the ground electrode, placing it closer to the air/fuel mixture. What this does is allow the spark to more quickly ignite the mixture, providing more complete combustion.